Residential Roofing Leader with Proven Referral-Based Growth

Building & Construction
Oakland County, MI
Asking Price:
$2,500,000.00
The total price the seller is asking for the business.
Listing Image

Business Overview

Operating since 1988, this residential roofing company has established a strong presence within the Oakland County market, known for quality craftsmanship and consistent customer satisfaction. Recognized for its dependable service and integrity, the company has cultivated a dedicated customer base primarily driven by referrals, reflecting a robust reputation with more than 250 positive online reviews averaging near 5 stars. The existing business framework leverages a comprehensive digital infrastructure, including an AccuLynx system and active social media channels, which generates the majority of leads. Positioned in a high-income, expanding community with a steady demand for residential roofing, the current brand offers substantial potential for expansion. Opportunities include diversifying offerings into related exterior home improvement services and geographic expansion into neighboring communities with similar market dynamics. This platform suits a buyer looking to grow through strategic marketing and sales team augmentation, supported by established vendor relationships and efficient systems.

Facilities & Infrastructure

  • Office with lease option available
  • AccuLynx database with extensive contact lists
  • Website and active social media platforms
  • Digital marketing materials and established brand assets

Property Highlights

  • Robust digital lead generation through branded online presence
  • Strong referral network generating high conversion rates

Key Business Facts

Cash Flow
$790,000
Net profit before taxes + owner’s salary + interest + depreciation. Shows total money available.
Gross Revenue
N/A
Total annual business income before deducting expenses
EBITDA
N/A
Earnings before interest, taxes, depreciation, and amortization.
FF&E
N/A
Furniture, fixtures, and equipment included in the sale (e.g., desks, kitchenware, machinery).
Year Established 1988
Employees N/A
Inventory
N/A
Value of unsold products, materials, or merchandise. If blank, the seller didn’t provide it.
Rent
N/A
Figures presented are seller-provided or estimates and are not audited. Buyer to verify all information during diligence.

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Market Insights

Demographics (County)

Population Growth (5y) 1.71%
U.S. Avg. +4.1%
Median Household Income $95,296
U.S. Avg. $74,600
Median Age 41.20
U.S. Avg. 38.9
Bachelor’s Degree+ 50.21%
U.S. Avg. 38%

Economy

State GDP $554,556M
U.S. Avg. $28.8T
GDP YoY 2.73%
U.S. Avg. +2.4%
Unemployment 2.90%
U.S. Avg. 3.9%

Crime & Safety

Violent Crime / 100k 456
U.S. Avg. 380
Property Crime / 100k 1563
U.S. Avg. 1950
Note No safety note available
U.S. Census Bureau, U.S. Bureau of Economic Analysis, U.S. Bureau of Labor Statistics, FBI Crime Data Explorer.

Growth & Expansion

  • Expand service offerings to include roof repair, siding, gutters, windows, and commercial roofing
  • Leverage strong brand recognition to enter adjacent southeastern Michigan markets
  • Enhance digital marketing strategies including SEO and paid social media campaigns
  • Increase sales and field staff capacity to address growing demand

Operation & Support

  • Owner offers flexible short-term training and transition assistance
  • All necessary licenses and permits included
  • Operational hours and owner involvement can be negotiated within sale terms
  • Option to structure financing arrangements during sale process
  • Owner is transitioning focus away from daily operations

Lifestyle Fit

  • Ideal for entrepreneurial owner-operator seeking growth opportunities
  • Moderate management commitment with potential to build team support
  • Best suited for buyers aiming for strategic oversight and scaling
  • Established systems allow for semi-remote management capabilities

Process & Next Steps

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Information deemed reliable but not guaranteed. Buyer to verify all information during due diligence.

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